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Hello I am Gideon (pronounced "Ghee-Don") Simons and I turn ideas into products
About
I currently work in an innovation lab called Firemark Labs, working with amazing talents to build new emerging tech products.
Previously running Product and UX at Mediacorp - Singapore's national broadcaster.
And before that regional practise lead at IBM, CTO in 2 companies and UX/Product lead for many products.

In this portfolio you can find bits and pieces from recent projects and articles and get to know a bit about the UX approach and methodologies that I drive in the projects and companies I work with.

In all these projects I help to drive the product DNA, vision, prototyping, UX research as well as the general strategy of how the product will best grow to meet it's commercial objectives.

I also speak at conferences and teach User Experience Design at General Assembly.

Talks and articles

Upcoming talk at UXSEA
Worlds' most authentic talk about fake news at the World IA Day
An article about my UX talk at Echelon on e27
You deserve better symbols!!
UX is not Usability
UX Venn Diagrams
Introducing Verse
Flat UX

Ask me anything on LinkedIn
Publishing, News and Lifestyle Portals
In all projects a lot of work has been done on mapping out the commercial objectives and general product vision.
UX research and prototyping activites were carefully planned at the right time in order to validate our work and get the best product for the target audience.

Most impactful UX activities

  • Usability and generative user interviews
  • Stakeholders workshops
  • Iterative wireframing and prototyping
  • Card sorting
  • Post release impact analysis

  • Key projects

    Digital revamp for Channel NewsAsia || Web+Mobile app
    Web portal revamp of TodayOnline
    Relaunch of Elle.sg as a Luxury site
    New web portal for 8 days
    + Lot's of other projects..

    Fintech, Wealth and Stocks Trading
    In these projects I was brought in as a UX consultant to help drive the product's UX flows.
    A lot of work and thought was put into mapping out the different types of user groups and how they would be interacting with the products.

    Most impactful UX activities

  • Usability and generative user interviews
  • Workshops with SMEs and key stakeholders
  • Iterative wireframing and prototyping

  • Key projects

    Portfolio management app for Mesitis || UX/IXD/Prototyping
    Trading platform for OCBC || UX/IXD/Prototyping
    Relationship manager app for Bank of Singapore || UX/IXD/Prototyping
    CRM Ipad app for Maybank || UX/IXD/Concept
    Start ups, Telcos, Beauty, Ecommerce and E-learning
    These are older projects that I did either as a consultant or as the CTO of the company.

    Most impactful UX activities

  • Ethnographic research
  • Usability and generative user interviews
  • Workshops with SMEs and key stakeholders
  • Iterative wireframing and prototyping

  • Key projects
    Verse language learning mobile application || UX/IXD/ASO/User testing/Research
    Census risk assessment MVP || UX/IXD/MVP
    Ecommuter connecting commuters to drivers and service providers for Hapticus || CTO/UX/IXD
    Gomics animated video messages || CTO/UX/IXD
    Singtel touch Kiosk and Beauty consultant tools for Yeahpoint || UX/IXD
    E-commerce site for Friven Co. || UX/IXD
    SpanishUno e-learning platform for AAI || UX/IXD

    *****
    Still here?
    I'm always happy to share more about my work!
    Ask me anything on LinkedIn