Hello I am Gideon (pronounced "Ghee-Don") Simons and I turn ideas into products
Here you can find bits and pieces from recent projects and articles.
Mockups, screen shots, wireframes, interaction flows, design guidelines, tv ads containing my work, characters and more :)
Recent articles
You deserve better symbols!!
UX is not Usability
UX Venn Diagrams
Introducing Verse
Flat UX
User experience or Client experience?

Projects in the making
Relationship manager app for Bank of Singapore || UX/IXD/Architecture
Portfolio management app for Mesitis || UX/IXD/Prototyping
Trading platform for OCBC || UX/IXD/Prototyping
CRM Ipad app for Maybank || UX/IXD/Concept
Kids language learning platform || UX/IXD/Strategy
Recent projects

Verse Application

Verse is an application and concept that started from a design challenge on how to improve the language learning experience. It is now available on the Google Play store.
UX/ IXD/ ASO/ User testing/ Research. I took this project from concept to app store as a side project.

Census smart reporting

Census was a proof concept developed as an tablet app with a smart reporting engine. It allows security officers to go to the field with their tablet and perform a risk assessment routine. UX/ IXD/ POC/ DB Architecture/ Reporting design.. I built a working prototype that was used to present the concept.

Ecommuter for Hapticus

Ecommuter is a Plaform for connecting commuters to drivers and service providers.
I lead the design, UX, IXD and architecture of the whole platform which included several interfaces for various users and devices. The platform was heavily targeted to mobile users and has proven itself with good user feedback in the company pilot.

NUSS Transport connect

A platform for managing and coordinating volunteers giving rides to kidney failure patients, supported by the NKF, Yellow ribbon and NUSS.
I lead the design, UX, IXD and architecture of the platform. Project was done pro-bono as a social initiative, therefore designed to be easily built and deployed.

Gomics for Playwagon

Gomics is a platform for creating cool animated video messages and sending them to your friends to mobile and email.
I built the platform, all the UIs, widgets, clip editors, video editors, complex text physics engine and more.

Singtel touch Kiosk and Beauty consultant tools for Yeahpoint

Together with a talented IXD guy Casper, I was working on the revamp of touch interactive Kiosks for Singtel and 3 touch based tools for beauty consultants.

E-commerce site for Friven Co.

The Friven and Co. E-commerce website and platform was built in collaboration with Fractal7.
I built the platform and all the UIs.

SpanishUno for AAI

SpanishUno is an e-learning platform for learning Spanish built for the American Aliance Institute.
I built and designed the UIs, IXD, UX. I came up with and developed several new language learning games and modules.